Print & DIGITAL AD DESIGN | PRODUCT & SERVICE LAUNCH | EVENT PROMOTION
I've worked with hundreds of businesses and organizations to deliver their message to thousands of readers over the course of my career so far.
But I run into a common problem: the client has a message they want to send, and too often a specific notion of how it should be sent.
So what is the designer to do when his or her hands are tied? Give your client exactly what they asked for.
Then, take a risk.
Read their personality. Research their business and observe how they present themselves. Inject some spark and creative solutions. Show the client something they never imagined. The examples in this portfolio are some of my favorite works born of those interactions.
Humor is one of my favorite vehicles of delivering an advertising message. Why can't an ad be goofy or provocative? After all, isn't the entire point to provoke a reaction? I created this concept using a hypothetical company to illustrate just that point to a client.
Autonomy has been a hallmark of my career thus far.
As an art director, I have functioned in an environment that required initiating to be second nature. And I have been positioned so clients can communicate directly with me, their designer. I've developed and nurtured trusting relationships with them. Teaming up with a marketing manager, I have collaborated on new advertising ideas, offered insight to our clients, and sewed concept material that grew into striking ad campaigns.
